Why Summer Fashion Can Be Daunting

Kimono – LOTD | Bodysuit – LOTD | Jeans – Wearall | Shoes & Bag – Matalan (old!)

I think you lot all get the jist about how much I LOVE summer and how much I’m currently appreciating the lighter and warmer weather (although it has been a little dull in the North East the past few days!). I have after all been *trying* to create summer themed content and show off some summer trends, I even created a post on the reasons why I couldn’t wait for summer.

One of my main reasons was focused on Summer fashion and how I couldn’t wait to show off my figure again, ditching the jackets! I’ve been feeling really body confident and positive recently. I’m happy with how I look and feel. I’ve quit being on a diet and carving my summer body just hasn’t been a priority this past month. Life has literally been hectic but I have been making an effort to eat my greens and exercise. I’ve been marathon training which is great fun and has physical benefits, obvs ha!

After watching Love Island on Monday and seeing all those absolutely stunning girls strutting into the villa in their skimpy bikini’s with their slender figures, leaving almost nothing to the imagination, I felt, well, a bit frumpy. I’ll never look like these girls because I’m built differently and I’ve accepted that. They all look naturally thin and have obviously been blessed with those god damn good genes and that’s ok, but that doesn’t mean I don’t feel envious of their faultless figures.

I’m pretty sure I’m not the only women or man (have you seen Adam’s abs?!) to feel this way whilst watching Love Island. I feel I’m resilient enough shall we say, to not dwell on it. To not dwell on trying to look like these girls but it’s got me thinking what about those people who have body confidence issues? How does it make them feel?

Summer fashion can be daunting to us all, there’s no denying it. Showing more skin, wearing less clothing and revealing more of our selves is intimidating. Probably not so scary for the size 6 models on Love Island in their bikini’s but for your average gal like me it can be unnerving. Trying to blend in with the crowd is hard and I never try to be blend in with what the media is telling us we should be wearing, fashion is how I express myself but summer fashion can be limited. When I’m browsing online, it fees like the skinnier and smaller you are the better selection there is out there. It feels unfair on the plus size community that they have to be so restricted. It doesn’t surprise me that there’s such a big divide in the fashion community and brands really do need to be more diverse, providing for all shapes and sizes.

For me, summer fashion is all about colour, prints and most importantly being cool! I’m definitely not a natural beach babe in heat, that’s for sure. This outfit I’m wearing on these images is my idea of a practical, dressy, casual summer look. I’m LOVING this tropical print kimo, watcha’ think? Comfort is also essential and that starts with underwear then the actual outfit. I’m a huge fan the seamless underwear available at Knix, they’re the most comfortable underwear ever, have no panty lines, antimicrobial (a.k.a odour-killing), moisture-wicking, seamless…and the list goes on.

What I’m trying to get at is that compared to winter, when we’re all over the moon about wearing baggy jumpers, for some women in the summer fashion is terrifying and limited. We’re apart of a society whereas women were told to love ourselves and be body positive but it’s incredibly difficult when we’re bombarded with a representation of ‘skinny’ women.

Does summer fashion daunt you?

Photos by Plain Sarah Jayne

*This is a collaborative post.


  • Rebecca Greenway June 7, 2018 at 8:25 am

    Summer fashion scares me so much. I am scared to wear dresses and skirts because of my body image. I try hard to push past it!

  • Katrina Frances June 7, 2018 at 4:06 pm

    I do find Summer fashion daunting, especially seeing these beautifully tanned girls and people who are confident in their own skin – as I’m not! I’m much happier in a jumper.
    You look amazing xx

    • Alice June 11, 2018 at 8:39 am

      It’s hard isn’t it! Thank you Katrina xx

  • caitylis June 7, 2018 at 7:19 pm

    Before even reading the post and just seeing the title I knew this post would be me down to a T! Summer fashion is my hatred, I don’t like showing my fatty upper arms, but also I got to be carful with what colours I choose because I sweat a lot! So greys, burgundy, dark green, any colour under the rainbow apart from black I cannot wear. I prefer to hide my body under layers of jumpers but no can do in weather like this!
    Much love, Caitylis x x

    • Alice June 11, 2018 at 8:40 am

      I feel the same, it’s so difficult! x

  • Yasmina Magdy June 7, 2018 at 8:45 pm

    I love this outfit so much!! I used to be so fashion conscious when it comes to Summer fashion but I’ve had a whole new mindset. Your probably not going to see the majority of people who sees you out on a daily basis so if you wanna get those sticks of meat out (arms and legs) you should do and just flaunt the parts of your body that you are confident with 🙂 xx

    Yasmina | The July Journal

    • Alice June 11, 2018 at 8:40 am

      Thank you Yasmina! Good for you that’s amazing! xx

  • Kelly-Anne June 8, 2018 at 8:33 am

    You look amazing. I’m all about the kimonos, such a great staple for summer though. However I am not a fan of actually dressing for summer, unless it’s in a bikini on beach. U.K. summers are always so humid.

  • Alisha Valerie June 9, 2018 at 2:12 pm

    I’m SO HAPPY that you’ve done this blog post babe as I agree so much with everything you’ve said. I love that you’re so confident and don’t want to be like the girls in Love Island etc! Such a well-written blog post ✨

    With love, Alisha Valerie x | AlishaValerie.com

  • Megan June 10, 2018 at 10:21 am

    Oh yes, this time of the year scares me. I’m pale AF and I’ve recently put on lots of weight so I’m not feeling body confident at the mo. P.S I loooove those shoes x


    • Alice June 11, 2018 at 8:42 am

      It’s hard one, isn’t it! Thank you x

  • Sarah June 10, 2018 at 1:36 pm

    I find summer so hard to deal with, the heat and the pollen, i very much welcome autumn and its jumpers.. finding clothes that suit my body is hard plus i am not the most confident person.

    • Alice June 11, 2018 at 8:42 am

      Summer is such a tricky one isn’t it!

  • Laura Kroczek June 10, 2018 at 6:06 pm

    My only problem for the summer time is me being quite pale haha. Other than that I try to feel as comfortable in my own body as possible, and you should too as you look absolutely gorgeous! This outfit is sooo nice, I love the vibrant colours Xx


  • Gemma Louise June 10, 2018 at 7:26 pm

    I love your outfit in this post, those shoes are lush! X

  • Hayley Williams June 11, 2018 at 3:44 pm

    How gorgeous is that Kimono! You really suit bold colours, I usually play it safe with jeans and a white tee. You look lovely! Xx

  • Mel June 12, 2018 at 6:55 am

    Agree so much with this. I actually hate dressing for summer cause I never know what to wear.


    • Alice June 12, 2018 at 11:37 am

      It’s a hard one isn’t it!

  • Prettiful Blog June 14, 2018 at 8:29 pm

    I love your Kimono!

  • Maisie July 11, 2018 at 6:49 pm

    I can relate to this so much! This is so perfectly written Alice! Even with this heat we’ve been having I am struggling to find things that compliment my body and make me feel great.. but I’m trying! x

    • Alice July 12, 2018 at 2:43 pm

      The heat is driving me crazy x

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