I can’t believe I’ve been blogging for almost two years now. Time has simply run away with me! The blogging world has changed drastically since I first started. I don’t know about anyone else but blogging seemed so much simpler when I first started up.
I’ve discussed why I blog, and why I decided to start blogging before on here, but for those of you who missed it, it was basically because I wanted to be apart of the community, further my marketing knowledge and have my very own space on the internet.
It’s been a great year for the blogosphere, it feels like we’re finally being recognised as a valuable and useful part of digital marketing strategies for brands. And it’s been even better seeing well-known companies embrace us bloggers and cotton on to what influence we have online. It’s mindblowing to read that businesses are making $6.50 for every $1 spent on influencer marketing according to a survey by Tomoson. What’s even more interesting to read is that 59% of marketers intend to increase their influencer marketing budget in the next year, revealed by the Influencer Marketing Hub.
It’s fair to say, blogging and influencer awareness has gone through the roof in 2017. I mean how nice was it to see vblogger Jack Maynard on I’m A Celeb this year? Despite it ending sourly… it was really nice to see that we’re being taken seriously, and blogging is being recognised as an actual career. There was a scene with Stanley Johnson, aka Boris Johnson’s Dad, asking about what vblogging was and it was good for ITV to show that scene so that those who’re not sure what this online world is about, understood straight from the horse’s mouth.
With the good this year, there’s been the bad. Remember the Sarah Ashcroft Cosmo interview, which basically portrayed blogging as a competitive sport and that the community was overcrowded? Which has since been edited by the way to remove the ‘negativity’? I mean that went down like a lead balloon? And let’s not forget, Kim Kardashian not tagging Jackie Aina in an Instagram post because Jackie had given an HONEST review of the KKW Beauty contour kit on her YouTube channel. Oh AND what about the £50 Zoella 12 days of Christmas advent calendar scandal? If you’ve missed this drama, where have you been? All I’m saying is watch this.
Anyway, enough of the negativity, today’s post is all about what I think’s next for blogging in 2018. The blogging community and content creation as a whole are growing at such a fast pace it can be hard to keep up with trends and what’s hot and what’s not. After doing a little research and having my career, digital marketing specialist head on this is what I think is going to dominate in the future.
Video Is Content King
We’re all well aware that video is taking over, slowly but surely. I’m really considering starting a YouTube channel for a number of reasons. One is that video is so much easier to take in rather than a big lengthy blog post. I feel like through video I could present me as a person. As a blogger, I feel like I grip my readers by my personality and my content being maybe relatable?! (Hopefully you feel it’s relatable!) Perhaps if I was producing videos alongside my content then my readers could get to me know personally as I feel personality is really presented best via video. According to the Search Engine People (https://www.searchenginepeople.com/blog/8-blogging-stats-2017-strategy.html), video increases organic search traffic by 157%! It’s amazing really, they say that as well as higher traffic, you might also increase shareability since a huge chunk of online folks tends to prefer sharing video over text.
If you didn’t catch my post back in August about Instafakers, you really should give it a read. The rise of the fakers has had a devasting effect on brands trustability with bloggers and influencers. The fakers, who are buying their followers and not growing a following organically are ruining it for us honest folk and it’s becoming a real problem. Awareness of the fakers is getting better, however, I think in 2018, the way Instagram operates, I predict they’ll detect the fakers and deleter their accounts. It’s not the way the app was designed to be used and it’s been abused massively. I think the brand will be getting on top of the problem and eliminating it. There are already applications out there that allow you to track an accounts growth therefore once Instagram cracks down on apps and companies who produce the fake following… we’ll get the last laugh!
Consuming content, advertising and messages via the likes of Instagram is definitely on the up for 2018. I hear more and more people quitting the blogging scene to tell their stories via images. It’s not surprising, to be honest, it’s an easier way to produce and get’s more reach realistically.
Website Development & SEO
You probably know by now that my career is in Search Engine Optimisation and online marketing, therefore, I kinda’ know my stuff.
I’m constantly telling my clients, they need better websites, better content, link building, improved strategies, and bloggers need to do the same. Bloggers need to educate themselves about SEO and the mechanics of a good website. If you want to rank well and be seen in searches on Google, you need to create a good technically sound platform. SEO is so hard to explain and even get your head around, but the information is out there for free, just Google it! If you’re not seeing an improvement in your Domain Authority than you need to change something. I think in 2018, more bloggers will invest time in the likes of Google Analytics and understand more about their blogs, audience and website development. Could SEO companies benefit bloggers in 2018? Who knows.
Don’t take my word for these predictions, these are just my thoughts and opinions. The future is unwritten, let’s see what 2018 brings to us bloggers!