The Future Of Blogging

Jumper Dress – PrettyLittleThing | Knee High Boots – MissPap! | Sunglasses – Primark

I can’t believe I’ve been blogging for almost two years now. Time has simply run away with me! The blogging world has changed drastically since I first started. I don’t know about anyone else but blogging seemed so much simpler when I first started up.

I’ve discussed why I blog, and why I decided to start blogging before on here, but for those of you who missed it, it was basically because I wanted to be apart of the community, further my marketing knowledge and have my very own space on the internet.

It’s been a great year for the blogosphere, it feels like we’re finally being recognised as a valuable and useful part of digital marketing strategies for brands. And it’s been even better seeing well-known companies embrace us bloggers and cotton on to what influence we have online. It’s mindblowing to read that businesses are making $6.50 for every $1 spent on influencer marketing according to a survey by Tomoson. What’s even more interesting to read is that 59% of marketers intend to increase their influencer marketing budget in the next year, revealed by the Influencer Marketing Hub.

It’s fair to say, blogging and influencer awareness has gone through the roof in 2017. I mean how nice was it to see vblogger Jack Maynard on I’m A Celeb this year? Despite it ending sourly… it was really nice to see that we’re being taken seriously, and blogging is being recognised as an actual career. There was a scene with Stanley Johnson, aka Boris Johnson’s Dad, asking about what vblogging was and it was good for ITV to show that scene so that those who’re not sure what this online world is about, understood straight from the horse’s mouth.

With the good this year, there’s been the bad. Remember the Sarah Ashcroft Cosmo interview, which basically portrayed blogging as a competitive sport and that the community was overcrowded? Which has since been edited by the way to remove the ‘negativity’? I mean that went down like a lead balloon? And let’s not forget, Kim Kardashian not tagging Jackie Aina in an Instagram post because Jackie had given an HONEST review of the KKW Beauty contour kit on her YouTube channel. Oh AND what about the £50 Zoella 12 days of Christmas advent calendar scandal? If you’ve missed this drama, where have you been? All I’m saying is watch this.

Anyway, enough of the negativity, today’s post is all about what I think’s next for blogging in 2018. The blogging community and content creation as a whole are growing at such a fast pace it can be hard to keep up with trends and what’s hot and what’s not. After doing a little research and having my career, digital marketing specialist head on this is what I think is going to dominate in the future.

Video Is Content King

We’re all well aware that video is taking over, slowly but surely. I’m really considering starting a YouTube channel for a number of reasons. One is that video is so much easier to take in rather than a big lengthy blog post. I feel like through video I could present me as a person. As a blogger, I feel like I grip my readers by my personality and my content being maybe relatable?! (Hopefully you feel it’s relatable!) Perhaps if I was producing videos alongside my content then my readers could get to me know personally as I feel personality is really presented best via video. According to the Search Engine People (https://www.searchenginepeople.com/blog/8-blogging-stats-2017-strategy.html), video increases organic search traffic by 157%! It’s amazing really, they say that as well as higher traffic, you might also increase shareability since a huge chunk of online folks tends to prefer sharing video over text.

Instagram Fakers

If you didn’t catch my post back in August about Instafakers, you really should give it a read. The rise of the fakers has had a devasting effect on brands trustability with bloggers and influencers. The fakers, who are buying their followers and not growing a following organically are ruining it for us honest folk and it’s becoming a real problem. Awareness of the fakers is getting better, however, I think in 2018, the way Instagram operates, I predict they’ll detect the fakers and deleter their accounts. It’s not the way the app was designed to be used and it’s been abused massively. I think the brand will be getting on top of the problem and eliminating it. There are already applications out there that allow you to track an accounts growth therefore once Instagram cracks down on apps and companies who produce the fake following… we’ll get the last laugh!

Microblogging Growth

Consuming content, advertising and messages via the likes of Instagram is definitely on the up for 2018. I hear more and more people quitting the blogging scene to tell their stories via images. It’s not surprising, to be honest, it’s an easier way to produce and get’s more reach realistically.

Website Development & SEO

You probably know by now that my career is in Search Engine Optimisation and online marketing, therefore, I kinda’ know my stuff.
I’m constantly telling my clients, they need better websites, better content, link building, improved strategies, and bloggers need to do the same. Bloggers need to educate themselves about SEO and the mechanics of a good website. If you want to rank well and be seen in searches on Google, you need to create a good technically sound platform. SEO is so hard to explain and even get your head around, but the information is out there for free, just Google it! If you’re not seeing an improvement in your Domain Authority than you need to change something. I think in 2018, more bloggers will invest time in the likes of Google Analytics and understand more about their blogs, audience and website development. Could SEO companies benefit bloggers in 2018? Who knows.

Don’t take my word for these predictions, these are just my thoughts and opinions. The future is unwritten, let’s see what 2018 brings to us bloggers!

 

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32 Comments

  • Reply Chloe - New Girl in Toon December 8, 2017 at 6:32 am

    I really hope 2018 is the year that the fakers get caught out! It really does make my blood boil, I have zero time for people with fake followings … GRRRRR!

    I miss quite a lot of the other drama, I’m so oblivious in my own little world ..every time something kicks off I learn about it weeks after!!

    • Reply Alice December 11, 2017 at 10:46 am

      Me too, I’m sick of the fakers! x

  • Reply Kelly-Anne December 8, 2017 at 1:27 pm

    I really hope that these faker to bugger off, as the people who are trying really hard to make something of themselves can get left behind because of these fakers.

    • Reply Alice December 11, 2017 at 10:45 am

      Me too, scammers!

  • Reply Lady Writes December 8, 2017 at 2:00 pm

    Totally agree with you, I am excited to see what the next year holds for blogging though! x

    • Reply Alice December 11, 2017 at 10:45 am

      Me too! xxx

  • Reply Caroline December 8, 2017 at 5:16 pm

    It’s weird to see how much blogging has changed over the years. I started my blog back in 2011 & it was completely different back then. I definitely miss the old days. I think traditional blog websites are on the way out. I tend to mainly watch YouTube now instead of reading blogs & it seems like most people do the same. Instagram can be such a good way of sharing content but it does still annoy me when people who only have Instagram call themselves bloggers! xx

    • Reply Alice December 11, 2017 at 10:44 am

      It has grown massively! I agree, YouTube is huge right now and will continue to grow xx

  • Reply Yasmina December 9, 2017 at 8:48 am

    It’s so unusual to see how blogging has grown over the years! I started following the blogging community in 2009 when it wasn’t really a thing and it’s amazing to see how much it has changed since then. Microblogging as grown so much and so many people are creating videos now! Instagram has definitely started to play a big part in advertising as well 🙂 xx

    Yasmina | The July Journal

    • Reply Alice December 11, 2017 at 10:42 am

      I agree Yasmina, it’s amazing to watch how much the community has grown! Thanks for reading! x

  • Reply Emily December 9, 2017 at 1:10 pm

    So happy to see how blogging/vlogging has taken over this year! I do mainly YT with an occasional blog post here and there and love it.

    • Reply Alice December 11, 2017 at 10:37 am

      I’m really considering starting a YT channel, love your videos!

  • Reply Prettiful Blog December 9, 2017 at 1:44 pm

    SEO is so important! The fakers are so disheartening, especially when work is taken away from genuine bloggers who have a smaller following but greater engagement!

    • Reply Alice December 11, 2017 at 10:36 am

      I agree! We should call them scammers!

  • Reply Abi Richards December 10, 2017 at 8:59 am

    Really enjoyed this post! I’ve just started trying to get my head around SEO for blogging…think I’m slowly getting there!

    Abi xx

    • Reply Alice December 11, 2017 at 10:36 am

      Go girl, it’s so hard! xx

  • Reply Sarah December 10, 2017 at 11:38 am

    fakes are what make bloggers have bad reputations, i dont think i could switch over to video, lacking all the confidence haha but i wish blogging went back to being personal and less about the products etc..

    • Reply Alice December 11, 2017 at 10:36 am

      I agree Sarah, they really do. I’m a bit like that, do I, don’t i?

  • Reply Gina December 10, 2017 at 8:05 pm

    That bag is everything

    • Reply Alice December 11, 2017 at 10:34 am

      Thanks babe!

  • Reply Sally Morgan-Moore December 11, 2017 at 11:15 am

    You’ve always got your head screwed on with all this kind of thing, Alice, and I love it.
    You’re so supportive to growing bloggers, when people like us actually find it really tricky to get noticed over the louder voices. I really hope, in the new year, we’ll see more support as a community, less people fighting for top spot (We should be boosting each other! We’re all on the same side!), and more opportunities for all.

    Sally.
    http://www.sallymorganmoore.com

    • Reply Alice December 11, 2017 at 11:27 am

      Ah thanks Sally! Much appreciated! Thanks for you support too! x

  • Reply Rosie December 11, 2017 at 7:48 pm

    This post is an amazing read as a blogger. There’s been lots of ups and downs in the world of blogging this year! I hope we can continue to grow as bloggers!

    • Reply Alice December 12, 2017 at 9:32 am

      Me too, thanks for reading Rosie xx

  • Reply Caitylis December 12, 2017 at 7:00 am

    Instagram seems to be getting better at shutting fake and paid accounts now. I wish there was a way you could report accounts you thought were fake so that Instagram could keep an eye on them!
    I agree that brands lately are opening their arms to us bloggers more! I’m so happy for the trust I’m building between brands!
    Much love, Caitylis x x

    • Reply Alice December 12, 2017 at 9:32 am

      Fingers crossed they get even better in 2018! Go girl, good for you xx

  • Reply Poppy Mayy December 14, 2017 at 1:56 pm

    As always really beautifully written! I think you’ve hit the nail on the head with all of these points. I can’t wait to see what 2018 brings to the blogosphere.

    • Reply Alice December 14, 2017 at 2:23 pm

      Thank you SO much x

  • Reply Maisie December 19, 2017 at 11:19 pm

    I think you’re right with your predictions! I’ve been blogging for five years (whaaaaaat) and have started taking my YouTube channel just as seriously in the last year and although I do enjoy it, blogging will always be my number one!
    PS I looooove this jumper dress!

    • Reply Alice December 20, 2017 at 10:30 am

      Eek go you! Thank you! x

  • Reply Chloe December 21, 2017 at 9:00 am

    I’ve been blogging for two years now as well and I definitely agree that it’s changed a lot in that time!
    It’s so easy to spot the people buying followers and so disappointing when it’s bloggers you looked up too!

    Chlo xo

    • Reply Alice December 21, 2017 at 2:41 pm

      I agree! xx

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