Search Engine Optimisation really is a mind field. I’ve worked in the digital sphere for over four years now and I still haven’t quite worked it out properly. For those of you who really don’t know what it is, it’s basically the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Imagine a library. In a library, all of the books are in categories. The librarian will always know where each book is and if you ask, they’ll show you where the book you’re after is. And that’s kind of what Google does, it answers our questions. Google is essentially the librarian. click.co.uk are digital marketing specialists who have a great blog, which I follow religiously for the best SEO advice and latest industry news, make sure you check it out!
To understand what SEO really means, let’s break it down:
Quality of traffic
You can attract all the visitors in the world, but if they’re coming to your site because Google has told them you’re a fashion retailer tells when really you’re a beauty retailer, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in what you offer.
Quantity of traffic
Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
Ever wondered how and why the big list of results appear when you type something into Google? Here’s how it works, Google has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. It’s all very technical.
I’m guilty of not paying my own websites SEO much attention because I really try and focus on writing whatever it is on my mind and just throwing a post together. And that just works for me. It’s hard not to be disheartened when MOZ updates and your site go down a few points on your domain authority so I try not to take it too seriously. In the back of my mind, I know it’s something I should really strive to perfect for Zest of Alice because it could open new doors for me. I thought I’d put together a post on simple tips us bloggers could all find useful every now and again.
Do Keyword Research
What is it exactly that you want to rank for? I’ve found it useful to search ‘North East Bloggers’ and then analyse the first 3 results. I use textise to strip those landing pages and pick only the text out. I then copy the text and put it into a word cloud and highlight the words I’m not using on my pages to then give myself an idea of what words I should be incorporating into my pages. Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible, therefore, you should use keywords in your content in a way that doesn’t feel unnatural or forced.
Build Relevant Backlinks
A backlink is a link from one website to another website. Backlinks create a massive impact on a website’s prominence in search engine results, this is why they are considered very useful for improving a website’s SEO ranking. Consider a link to your blog a vote, a vote to inform Google you’re a trusted website. It’s really important to build relevant links back to your blog, by relevant I mean you fit in with a websites niche. It’s not rocket science building links. The way’s I’ve built a few in the past is by guesting posting on another bloggers site and company websites plus listing my self on blogger directories.
Make Sure Your Theme Is SEO Optimized
Although your theme’s main purpose is to make the site look good, they also impact performance. Optimizing your theme is important because it helps give Google indicators that you are a trustworthy site. It also helps Google find your content. It’s important for your site to be mobile responsive, cleanly coded, fast loading, secure SSL domain and has no broken bits! If your themes dragging you down, I suggest you try and find a new look.
Monitor Broken Links
Broken links can damage your SEO. When visitors follow links to or from your site they are expecting certain content to be available to them once they get to that page. Broken links are not only bad for user experience but can also be harmful to your site’s loving relationship with Google, i.e. your SEO. Imagine you’re heading to a shop, specifically to buy something, you get there and it’s shut. Imagine your disappointment? That’s essential how Google feels when they crawl your website and find a broken a link. I find when I’m linking to specific fashion pieces and then say in a month or two, the retailer removes the piece from its collection as it may have sold out they remove the page so my link turns into a 404! It’s a nightmare having to keep removing the links but it’s essential, you can use “Check My Links” which is chrome extension for free, however, I use Ahrefs which is a great paid tool to have.
I don’t think me or anyone in the industry will ever crack Google or the algorithm since it’s evolving every day, but we can have a go.
*This is a collaborative post.