SEO for Bloggers: Where To Start

Search Engine Optimisation really is a mind field. I’ve worked in the digital sphere for over four years now and I still haven’t quite worked it out properly. For those of you who really don’t know what it is, it’s basically the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Imagine a library. In a library, all of the books are in categories. The librarian will always know where each book is and if you ask, they’ll show you where the book you’re after is. And that’s kind of what Google does, it answers our questions. Google is essentially the librarian. click.co.uk are digital marketing specialists who have a great blog, which I follow religiously for the best SEO advice and latest industry news, make sure you check it out!

To understand what SEO really means, let’s break it down:

Quality of traffic

You can attract all the visitors in the world, but if they’re coming to your site because Google has told them you’re a fashion retailer tells when really you’re a beauty retailer, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in what you offer.

Quantity of traffic

Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Organic results

Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

Ever wondered how and why the big list of results appear when you type something into Google? Here’s how it works, Google has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. It’s all very technical.

I’m guilty of not paying my own websites SEO much attention because I really try and focus on writing whatever it is on my mind and just throwing a post together. And that just works for me. It’s hard not to be disheartened when MOZ updates and your site go down a few points on your domain authority so I try not to take it too seriously. In the back of my mind, I know it’s something I should really strive to perfect for Zest of Alice because it could open new doors for me. I thought I’d put together a post on simple tips us bloggers could all find useful every now and again.

Do Keyword Research

What is it exactly that you want to rank for? I’ve found it useful to search ‘North East Bloggers’ and then analyse the first 3 results. I use textise to strip those landing pages and pick only the text out. I then copy the text and put it into a word cloud and highlight the words I’m not using on my pages to then give myself an idea of what words I should be incorporating into my pages. Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible, therefore, you should use keywords in your content in a way that doesn’t feel unnatural or forced.

Build Relevant Backlinks

A backlink is a link from one website to another website. Backlinks create a massive impact on a website’s prominence in search engine results, this is why they are considered very useful for improving a website’s SEO ranking. Consider a link to your blog a vote, a vote to inform Google you’re a trusted website. It’s really important to build relevant links back to your blog, by relevant I mean you fit in with a websites niche. It’s not rocket science building links. The way’s I’ve built a few in the past is by guesting posting on another bloggers site and company websites plus listing my self on blogger directories.

Make Sure Your Theme Is SEO Optimized

Although your theme’s main purpose is to make the site look good, they also impact performance. Optimizing your theme is important because it helps give Google indicators that you are a trustworthy site. It also helps Google find your content. It’s important for your site to be mobile responsive, cleanly coded, fast loading, secure SSL domain and has no broken bits! If your themes dragging you down, I suggest you try and find a new look.

Blazer – Lasula | Jeans – Lasula | Shoes – Lasula

Monitor Broken Links

Broken links can damage your SEO. When visitors follow links to or from your site they are expecting certain content to be available to them once they get to that page. Broken links are not only bad for user experience but can also be harmful to your site’s loving relationship with Google, i.e. your SEO. Imagine you’re heading to a shop, specifically to buy something, you get there and it’s shut. Imagine your disappointment? That’s essential how Google feels when they crawl your website and find a broken a link. I find when I’m linking to specific fashion pieces and then say in a month or two, the retailer removes the piece from its collection as it may have sold out they remove the page so my link turns into a 404! It’s a nightmare having to keep removing the links but it’s essential, you can use “Check My Links” which is chrome extension for free, however, I use Ahrefs which is a great paid tool to have.

I don’t think me or anyone in the industry will ever crack Google or the algorithm since it’s evolving every day, but we can have a go.

*This is a collaborative post.

26 Comments

  • Reply Cora @ Tea Party Princess July 6, 2018 at 8:44 am

    This post was super helpful 🙂
    I’m still figuring it out, it was never something I considered when I started blogging so tbh my blog is a mess haha.
    Cora | http://www.teapartyprincess.co.uk/

    • Reply Alice July 11, 2018 at 3:37 pm

      Thank you so much Cora x

  • Reply Kelly-Anne July 6, 2018 at 9:45 am

    Oh beauty thank you so much for writing such a great post. Amazing tips.

    • Reply Alice July 11, 2018 at 3:37 pm

      Thanks Kelly! x

  • Reply Rosie July 6, 2018 at 12:33 pm

    SEO is a nightmare but totally something you have to tap into to feel the blogging benefits!

    • Reply Alice July 11, 2018 at 3:38 pm

      I totally agree! x

  • Reply Rebecca July 6, 2018 at 3:05 pm

    Thank you so much for these tips. I have always struggled with SEO x

    • Reply Alice July 11, 2018 at 3:38 pm

      Glad you found it of use! x

  • Reply Sarah July 6, 2018 at 4:15 pm

    I am so like you and not pay much attention to SEO, mainly because i cannot get my head around it half the time, thanks for this post! its made things seem a little clearer

    • Reply Alice July 11, 2018 at 3:39 pm

      Thanks Sarah, pleased you found it of use!

  • Reply Katrina Frances July 6, 2018 at 5:08 pm

    These are some great tips! I haven’t been able to get my head around SEO before! x

    • Reply Alice July 11, 2018 at 3:39 pm

      Thanks Katrina x

  • Reply Sarah Chappell July 6, 2018 at 5:25 pm

    Gorgeou photos – and I had no idea about SEO so this post is so useful!
    Sarah x

    • Reply Alice July 11, 2018 at 3:39 pm

      Thanks Sarah x

  • Reply Lisa July 7, 2018 at 8:05 am

    Such a great post for those trying to figure out SEO. It’s a hit and miss game and I find that using Yoast has helped me a lot more since moving to wordpress than trying to guess with Blogger.

    • Reply Alice July 11, 2018 at 3:42 pm

      Thanks Lisa x

  • Reply Prettiful Blog July 8, 2018 at 10:11 am

    This is so useful! Thank you.

    • Reply Alice July 11, 2018 at 3:51 pm

      You’re welcome!

  • Reply Gemma Louise July 8, 2018 at 6:31 pm

    There’s so many fab tips here, it’s all still such a minefield to me I just try to wing it hahaha!

    • Reply Alice July 11, 2018 at 3:51 pm

      Me too, to be honest!

  • Reply Shauna July 8, 2018 at 6:44 pm

    This is such a helpful blog post! So many people don’t fully understand SEO and you’ve explained it so well!

    Shauna | https://goddessguide.co.uk

    • Reply Alice July 11, 2018 at 3:51 pm

      Thanks Shauna!

  • Reply Mel July 9, 2018 at 6:17 am

    You’ve got some great pointers in here. I finally feel like I’m getting somewhere with mine now.

    http://littlemissmelanie.com

    • Reply Alice July 11, 2018 at 3:56 pm

      That’s great news!

  • Reply Maisie July 11, 2018 at 5:30 pm

    Seo is something I’m always trying to keep up with but I feel like sometimes my little brain can’t hack it all haha! Love these tips! I rarely do any keyword research but really should! x

    • Reply Alice July 12, 2018 at 2:41 pm

      It’s hard to get your head around it! x

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