Y’know when you just need to get something off your chest? Well, here it is.
I fell in love with blogging when I first discovered the industry through my job. For those of you who don’t know, I’m a Digital Marketing Specialist. I fell into my career at the tender age of 18 when I decided to get an apprenticeship rather than go to university and landed well and truly on my feet.
I bagged myself a job at one of the North East’s most well know digital marketing agency and the flair for marketing came naturally to me. I love being creative and it’s my passion to help businesses with their online marketing efforts. My specialism is mainly outreach, although the past year I’ve grown my knowledge on the paid side of digital marketing and in social media marketing.
I’ve looked after a lot of big names and fashion industry leaders when it comes to outreach and relationship building. That’s really how I explored and learned the value of influencer marketing. The fact that I got to uncover bloggers and read their content whilst working really made me love my job.
It was in the early days when I came across bloggers like Hannah Gale, who I could genuinely really relate too. Hannah wasn’t a celebrity, she was a normal person who I could hand on heart agree with everything she wrote. I still read Hannah’s stuff and giggle from time to time because her life is so normal. It’s not sugar-coated, nor is it sprinkled with glitter. It’s just her life! And that’s what made me start to read less celebrity gossip columns online and read more blogs.
The more time I spent finding new bloggers and Instagram accounts to follow the more I longed to become a blogger. I was inspired to become a blogger. My head buzzed with ideas, what I’d like to write about, what I’d like my images to be like, what I wanted my blog design to be like. So I did it, I started Zest of Alice. I’m not ashamed to say that other bloggers inspired me to start this and I can’t thank them enough!
I’ve been apart of the blogging world for 2 years now and I love it, most of the time anyway. I get such a high from it and having a place on the internet to write down what I think and my opinions. I’ve come along way since I first started and I’m so grateful to have developed, finding who I am as a blogger. I’m just me and I try to present that to you, who read’s this. I don’t want to only show you the best snippets of my life, I kinda’ wanna show you the bad bits too because that’s real life.
I had a moment last week where I felt really wrapped up in the superficial world of blogging and not feeling good enough. I know so many bloggers who feel the same, who feel at their ends with Instagram, who feel dishearted because they haven’t received a certain press pack and you know what it’s hard not too, it’s hard not to compare yourself to other bloggers. Being a blogger is all fun and games until you get writer’s block and you think wow I’m such a shit blogger. Being a blogger is hard at times, you bare your all on the internet to be judged.
I had that moment after I realised I’d 30 Instagram followers in less than a week, and after seeing a blogger with 100k followers on Instagram get a press trip to the Maldives who has unreal photographs and gets a million and one likes on every single photo. Thinking it’s just not fair. It’s not fair that I pour so much effort into my blog and get a measly 80 likes photo, even after I read an article telling me to only post mobile taken photographs and not on my camera. But what snapped me back into the real world is that 100k followers and living life on a beach is not real life. I can’t relate to that, can you?
Is life really that good? Is it that easy to be a blogger and get a press trip to the Maldives? Nope. I feel lately life on Instagram has been so fake. When I go shooting, it’s not all happy and smiles, it’s trying to snap a good photo as soon as I can so that I don’t get hurled abuse at the people walking past or cringe at the people staring at me posing outside someone’s house. Life as a blogger isn’t glamourous if only you could see me when I’m shooting my beauty photos on a piece of wallpaper on my conservatory floor.
I’d rather be an inspirational blogger than an aspirational one. I don’t want people to be jealous or ‘want’ my life, I just want people to enjoy my content. I’ll never be the stereotypical blogger who does perfect flat lays and drinks coffee all day, I’ll just be Alice and that’s enough for me.