Representations In The Blogging Industry | Inspirational vs Aspirational?

Dress – Lasula | Shoes – Primark | Sunglasses – Ralph Lauren

Y’know when you just need to get something off your chest? Well, here it is.

I fell in love with blogging when I first discovered the industry through my job. For those of you who don’t know, I’m a Digital Marketing Specialist. I fell into my career at the tender age of 18 when I decided to get an apprenticeship rather than go to university and landed well and truly on my feet.

I bagged myself a job at one of the North East’s most well know digital marketing agency and the flair for marketing came naturally to me. I love being creative and it’s my passion to help businesses with their online marketing efforts. My specialism is mainly outreach, although the past year I’ve grown my knowledge on the paid side of digital marketing and in social media marketing.

I’ve looked after a lot of big names and fashion industry leaders when it comes to outreach and relationship building. That’s really how I explored and learned the value of influencer marketing. The fact that I got to uncover bloggers and read their content whilst working really made me love my job.

It was in the early days when I came across bloggers like Hannah Gale, who I could genuinely really relate too. Hannah wasn’t a celebrity, she was a normal person who I could hand on heart agree with everything she wrote. I still read Hannah’s stuff and giggle from time to time because her life is so normal. It’s not sugar-coated, nor is it sprinkled with glitter. It’s just her life! And that’s what made me start to read less celebrity gossip columns online and read more blogs.

The more time I spent finding new bloggers and Instagram accounts to follow the more I longed to become a blogger. I was inspired to become a blogger. My head buzzed with ideas, what I’d like to write about, what I’d like my images to be like, what I wanted my blog design to be like. So I did it, I started Zest of Alice. I’m not ashamed to say that other bloggers inspired me to start this and I can’t thank them enough!

I’ve been apart of the blogging world for 2 years now and I love it, most of the time anyway. I get such a high from it and having a place on the internet to write down what I think and my opinions. I’ve come along way since I first started and I’m so grateful to have developed, finding who I am as a blogger. I’m just me and I try to present that to you, who read’s this. I don’t want to only show you the best snippets of my life, I kinda’ wanna show you the bad bits too because that’s real life.

I had a moment last week where I felt really wrapped up in the superficial world of blogging and not feeling good enough. I know so many bloggers who feel the same, who feel at their ends with Instagram, who feel dishearted because they haven’t received a certain press pack and you know what it’s hard not too, it’s hard not to compare yourself to other bloggers. Being a blogger is all fun and games until you get writer’s block and you think wow I’m such a shit blogger. Being a blogger is hard at times, you bare your all on the internet to be judged.

I had that moment after I realised I’d 30 Instagram followers in less than a week, and after seeing a blogger with 100k followers on Instagram get a press trip to the Maldives who has unreal photographs and gets a million and one likes on every single photo. Thinking it’s just not fair. It’s not fair that I pour so much effort into my blog and get a measly 80 likes photo, even after I read an article telling me to only post mobile taken photographs and not on my camera. But what snapped me back into the real world is that 100k followers and living life on a beach is not real life. I can’t relate to that, can you?

Is life really that good? Is it that easy to be a blogger and get a press trip to the Maldives? Nope. I feel lately life on Instagram has been so fake. When I go shooting, it’s not all happy and smiles, it’s trying to snap a good photo as soon as I can so that I don’t get hurled abuse at the people walking past or cringe at the people staring at me posing outside someone’s house. Life as a blogger isn’t glamourous if only you could see me when I’m shooting my beauty photos on a piece of wallpaper on my conservatory floor.

I’d rather be an inspirational blogger than an aspirational one. I don’t want people to be jealous or ‘want’ my life, I just want people to enjoy my content. I’ll never be the stereotypical blogger who does perfect flat lays and drinks coffee all day, I’ll just be Alice and that’s enough for me.


*This is a collaborative post.


  • Kelly-Anne May 23, 2018 at 7:01 pm

    Yes, now this is what I’m talking about. Yes inspirational is far more appealing.

  • Katrina Frances May 23, 2018 at 8:38 pm

    I completely agree with this!
    It’s so easy to get down in the dumps when you see other bloggers feeds, but you’d rather be YOU! x

  • Sam. | North East Family Fun May 23, 2018 at 8:39 pm

    I am definitely inspirational rather than aspirational too. I think being able to relate to your audience is super important. BUT I must say I do like aspirational accounts too – it’s kind of like flicking through a high end glossy mag – a little bit of escapism 😉 xx

    • Alice May 24, 2018 at 7:07 am

      I totally agree and I do love a bit of escapism too! xx

  • Sarah Chappell May 23, 2018 at 10:14 pm

    I completely agree with this post!! I’m always comparing myself to other bloggers but I have to remember to be me! I also agree that ‘I’d rather be an inspirational blogger than an aspirational one.’ Lovely Post!
    Sarah X

    • Alice May 24, 2018 at 7:05 am

      It’s so hard not to though isn’t it! x

  • Gemma Louise May 23, 2018 at 10:43 pm

    You look gorgeous in these photos, loving that dress! 100% agree with this post, I blog because I love it and at the end of the day I’m just me and I’m glad I have a small following that appreciates that x

  • Maisie May 24, 2018 at 6:54 am

    This is so well written Alice and such a great post! I had no idea you’d only been blogging for two years! Your content that you produce seems like you have been doing this for so much longer! I really love your content Alice! Here’s to being inspirational! x

    • Alice May 24, 2018 at 7:06 am

      Thank you so much Maisie, really appreciate that x

  • Emma Peach May 24, 2018 at 1:22 pm

    I totally agree with you Alice. I’ve got mixed feelings about Instagram at the moment. I’m not interested in the big bloggers with millions of followers and a seemingly perfect life, I just can’t relate. Also, I get a fair few people following then quickly unfollowing, even within the supposedly supportive community of 40+ bloggers…I just don’t get it, surely everyone uses tracking apps? I check their accounts on social blade too where it’s obvious what they’re up to. Anyway, on a more positive note, I love your red dress. Your photos are fabulous!

    Emma xxx

    • Alice May 24, 2018 at 2:23 pm

      Thank you Emma, really appreciate your comments. Me either, I think being able to relate is a huge thing to audiences and it’s about remembering that when we create content. It’s SO annoying when people do that, you can’t cheat your way to the top! xx

  • Laura Kroczek May 24, 2018 at 8:14 pm

    I completely agree! I do enjoy seeing bloggers massively and go off to travel the world but as long as everyone is themselves I will most definitely watch and enjoy their content! Xx

  • Lisa May 24, 2018 at 9:15 pm

    I agree with this so much. As much as I yearn for the ‘aspirational’ blogger things in life, I still want to be me, and want people to enjoy me for me. Also that dress is cute AF!

    • Alice May 25, 2018 at 10:09 am

      It’s so important to do you and not superficial! Thank you Lisa 🙂

  • Chloe - New Girl in Toon May 25, 2018 at 5:02 am

    YES! I’d much rather read about Alice than the lives of all these glossy bloggers for sure! It’s far more relatable listening to your life stories than watching some famous blogger prancing around the world … I’m never going to be able to afford to go to the Maldives whereas the things you talk about and promote I can relate to!


    • Alice May 25, 2018 at 10:12 am

      Oh thank you Chloe! It’s probably more entertaining too! We’re a world of reality tv lovers and I suppose it’s a sense of escapism isn’t it?! x

  • Hayley Williams May 26, 2018 at 7:30 am

    This is a fab post. Aspirational can sometimes end up being an unrealistic goal to strive towards, I would much rather people just enjoy my content xx

    • Alice May 29, 2018 at 8:14 am

      Thanks Hayley! I totally agree xx

  • Mel May 30, 2018 at 6:42 am

    I’m in agreement on this one. I’ve been up and down a bit lately with whether I’m good enough or not and it’s hard to keep your head above water sometimes.

    • Alice May 30, 2018 at 8:21 am

      I totally agree, I’ve felt the same! x

  • Sarah May 30, 2018 at 8:59 am

    this is such a great post, we are always looking at that greener grass and forgetting what we have ourselves, Ive really changed how i want my blog now, more personal than anything, less about reviews and more about what things we get up to as a family.. its finding a nice balance and being happy with it

    • Alice May 30, 2018 at 12:19 pm

      Thanks Sarah! I totally agree!

  • Prettiful Blog May 30, 2018 at 12:42 pm

    This is so true Alice! I have only just joined IG again after 3 years, and wow it has changed!

    • Alice May 31, 2018 at 8:33 am

      Really changed, so annoying! x

  • Grace June 6, 2018 at 11:39 am

    I love this dress girly, you look fab in it! I also can relate to what you are saying, I’m a really small blogger and often find myself falling out of love with the industry.

    Grace x

    • Alice June 6, 2018 at 1:09 pm

      Thank you Grace! Keep going, you can achieve anything! x

    Leave a Reply