Jake Shoes | Launch Party

A few weeks ago I headed down to the lovely Northern town of Altrincham for the exclusive VIP launch for the opening of the brand new Jake Shoes store!

Jake Shoes have been on my radar for a long time now, they stock all of my favourite brands at affordable prices. I usually shop online since I’m from the North East though, so it was lovely to head down to their actual store!

Jake is an award-winning, independently owned and family run company. They impressively have an array of awards under their belt, most recently being crowned ‘fashion independent retailer of the year’ at the 2017 Footwear Industry Awards! They retail products sourced from around the world and include all the top brands such as Lelli Kelly, Michael Kors, UGG, Converse, Hunter, Dr. Martens and many more as well as lesser known brands from smaller factories such as Yokono and Heavenly Feet to offer styles you won’t see elsewhere.

I was fortunate enough to be invited down to their store lunch along with other Manchester based bloggers to explore the new store and see what all the fuss was about!

The interior of the new store is amazing! So much love, care, and attention has gone into the creation of the store’s layout. The owner’s imagination and visions have really come to life. It’s very shabby chic with lots of carefully chosen vintage and industrial pieces that provide a unique backdrop to display the shoes. There are a few interesting and exciting features to the shop that add that extra fun factor as well as uniqueness. For example, the aeroplane seats and church benches to try shoes on and the pool table! Very instagrammable.

I was welcomed into the store with a glass of fizz, as well as a pick n mix plus fresh popcorn from their amazing popcorn machine! I had a browse around the new store and began to lust over some of their amazing new ranges and brands! The atmosphere at the shop opening was buzzing, it was great to meet some new bloggers! I lots of fun chatting with Donna from Polka Dot Pink, Jacinta from Jacinta Dawn, Ellie from Eleanor Grace and of course Anoushka from Anoushka Loves!

I also had a go at the store’s funky arcade grabber to see if I could snap up a prize. After six attempts, it really is harder than it looks, I managed to win a little ball with a prize inside! I won a pair of Uggs, how wonderful? You’ll see these grey beauties in my next OOTD post, stay tuned. It’s set to be a regular fixture in the new store and children are invited to have a free turn with any purchase of kids shoes. What a fab idea!

I had a great evening at the launch and wish the team at Jake Shoes all the luck in the world with their new venture in Altrincham!


  • Reply Prettiful Blog December 4, 2017 at 10:59 am

    The store looks so cool, and some of the cartoon pumps!

    • Reply Alice December 4, 2017 at 11:19 am

      It’s an amazing store! x

  • Reply Lady Writes December 4, 2017 at 11:23 am

    OMG THESE SHOES LOOK AMAZING! What a fun launch to go to x

    • Reply Alice December 4, 2017 at 11:39 am

      Thanks hun, it was a great night x

  • Reply Rosie December 4, 2017 at 2:05 pm

    This place looks right up my street! I am a shoe addict for sure. And loving your snaps!

    • Reply Alice December 4, 2017 at 2:56 pm

      Thanks Rosie 🙂 x

  • Reply Poppy Mayy December 4, 2017 at 2:13 pm

    Some of these shoes are pretty crazy. The launch party sounds like it was a lot of fun.

    • Reply Alice December 4, 2017 at 2:57 pm

      Thanks Poppy!

  • Reply Ami Elizabeth December 4, 2017 at 2:40 pm

    I’ve never heard of Jake Shoe’s before, their store looks awesome! x

    • Reply Alice December 4, 2017 at 2:57 pm

      It really is x

  • Reply Meera December 4, 2017 at 5:55 pm

    I’ve never heard of Jake Shoes before but they’ve got a popcorn machine and mini arcade so I’m sold! x

    LoneTeenTraveller | Travel Fashion Lifestyle

    • Reply Alice December 5, 2017 at 9:44 am

      Ah they’re an amazing brand! x

  • Reply Sally Morgan-Moore December 4, 2017 at 6:56 pm

    Keeehehehe I still can’t stop smiling at the Muppets ones! I’d love to see someone rocking those. Go on Alice! You can do it!!! xxx


    • Reply Alice December 5, 2017 at 9:44 am

      How cute? Not sure I’d be seen wearing them like haha! xxx

  • Reply Kelly-Anne | Mimi Rose and Me December 4, 2017 at 9:39 pm

    Oh they have some crackers in there! Looks like some are something’s I’d actually buy for my friend!

    • Reply Alice December 5, 2017 at 9:44 am

      They really do! Have a look! x

  • Reply Beth Webb December 4, 2017 at 11:16 pm

    This looks fun, I’m so into flatforms at the moment and those muppet ones are fabulous!

    Beth x

    • Reply Alice December 5, 2017 at 9:45 am

      It was a great night! x

  • Reply Sarah December 5, 2017 at 1:03 pm

    that store looks so cool! I love the muppet shoes! so different

    • Reply Alice December 5, 2017 at 1:50 pm

      Very different haha! x

  • Reply Maisie December 5, 2017 at 1:04 pm

    Omg the muppet shoes! I’m in love!! I love the decor in the store, I’ll have to see if there’s one near me!

    • Reply Alice December 5, 2017 at 1:50 pm

      It’s fab isn’t it! x

  • Reply Caitylis December 6, 2017 at 2:25 pm

    omg. Those sparkly Docs! I am in love! I have some similar to that but they’re matte floral black and pink pattern, but I always forget about wearing them and they probably only see day light once a year! I really should get them out more often, but I am always afraid they’re going to make my feet sore!
    Much love, Caitylis x x

    • Reply Alice December 7, 2017 at 10:49 am

      I’ve never actually fancied a pair of Docs until I saw those, how gorgeous! I have heard wearing them in can be very difficult. xx

  • Reply Yasmina December 6, 2017 at 2:52 pm

    This sounds like such an incredible launch, I love the shoes 🙂 xx

    Yasmina | The July Journal

    • Reply Alice December 7, 2017 at 10:50 am

      It really was! Thanks hun xx

  • Reply Caroline December 7, 2017 at 12:52 pm

    The new store looks great, I love the one in the Arndale Centre xx

  • Reply Emily December 9, 2017 at 1:05 pm

    I adore how quirky this shop is! Some of those shoes are bloody amazing too haha!

    • Reply Alice December 11, 2017 at 10:38 am

      Me too!

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