Is The Internet To Blame For The Decline In Print?

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The news about Glamour last month genuinely devastated me. I’m not surprised though, are you? We’ve been told for years that gradually print will decline and if anything, I’m more shocked this hasn’t happened sooner. The internet has revolutionised society, generation and culture. I have a lot of thanks to the internet if it didn’t exist then my job wouldn’t exist, this blog wouldn’t exist.

It’s hard to say that the internet was created by one individual since it was the work of dozens of pioneering scientists, programmers and engineers who each developed new features and technologies that eventually merged together become the “information superhighway” we know today. Twenty-six years ago, the World Wide Web became publicly available. Imagine a world now without the internet? I couldn’t. The internet is a wonderful thing, as is technology and social media, but has it slowed killed traditional print and dare I say even books too?

I remember when I first got a computer, it was from Santa when I was around seven or eight. I just remember thinking what on earth is this? I just knew I was very lucky to own a computer because they were so expensive back then. I didn’t really start discovering the internet till I was a teenager and ICT lessons were a thing at school. Naturally, I was then exposed to applications and channels like MSN, then Facebook, then Twitter, then Instagram and so on. And that’s when my social media addition became a thing. I’ve been hypnotised and drawn into this trend.

I’m a big reader and advocate of Glamour Magazine and have been for years since I was a young teen, to be honest. I was drawn to it because I regularly buy magazines, I love reading a magazine in the bath, on holiday, when I get a spare minute you know. And back then I just got sick of reading the same crap in celebrity gossip magazines so branched out to Glamour. The content is real life stuff, subjects I can relate too and engage with and that’s crucial when it comes to a good magazine.

When I was reading about the announcement of the magazine implementing a digital-first strategy of which it will print a magazine twice a year and merge its editorial and commercial operations, the Managing Director Albert Read of Glamour’s publisher Condé Nast said “Today’s Glamour consumer moves to a different rhythm than the one who bought the magazine when it launched in 2001. It is a faster, more focused, multi-platform relationship.” I kind of agree with what he said. I consider myself to be within the target audience of Glamour, and knowing when and how often I buy the actual magazine compared to how I interact and engage with their social content and website make me realise print really is dying a slow death. When I think about press, newspapers, magazines I associate it with being a British tradition completely, but that tradition is a change with our generation. It’s time for a change, change of times.

I think the future of print will gradually get worse, we’ll hear more and more about magazines turning digital, copying Glamour. Metro is a great example of a publication who I interact with massively online, I read their articles, I read the news, I keep up-to-date with Metro and they’ve had a fantastic Digital strategy from the get-go of their popularity and the progression of Digital. Other publications should take them as great lead within the industry.  I shall miss you Glamour, what magazines am I going to use as my flat lay backgrounds now?! How do you feel about print declining?

 

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23 Comments

  • Reply maria November 8, 2017 at 10:59 am

    What an interesting post and I so get what you mean- I also found job-wise working for print and online is VERY different, and I was almost looked down on for working online and not in print which I found weird. Although I love physically having the magazine, I do get the decline.

    I really don’t think they should get rid of it completely though 🙁

    • Reply Alice November 8, 2017 at 11:33 am

      I hope they don’t I really do love reading a magazine in my hand, not on my phone. I get the decline too! x

  • Reply Elizabeth November 8, 2017 at 11:13 am

    Print has been on the decline for years which is a shame, but if I’m totally honest I don’t buy magazines half as much as I used to. I get most of my content from blogs and social media.

    • Reply Alice November 8, 2017 at 11:34 am

      It’s a huge shame, I don’t either so I kind of understand! Me too!

  • Reply Kayleigh Zara November 8, 2017 at 11:24 am

    I totally agree with you but I think this is because the future is digital and everything will slowly become that way. I wouldn’t be surprised if everything ends up online in the far away future! Really interesting post x

    Kayleigh Zara http://www.kayleighzaraa.com

    • Reply Alice November 8, 2017 at 11:35 am

      Thanks, Kayleigh! I’ll be devastated if magazines disappear and everything goes digital but it’s just the way it goes! x

  • Reply Poppy Mayy November 8, 2017 at 11:59 am

    This is a really interesting subject matter. I can definitely see your point that if things keep going the way they are then print will certainly decline. However I am one of those people who enjoys and prefers physically printed literature like magazines. I despise the idea of reading off my phone or tablet especially when it comes to books. So I’m standing here with my fingers crossed with you hoping they won’t disappear for good!

    • Reply Alice November 8, 2017 at 12:02 pm

      I’m one of those people too, I hate it also. A physical magazine in front of me is how I engage with content properly and content I wouldn’t necessarily choose to read online! Fingers crossed x

  • Reply Isabel November 8, 2017 at 1:04 pm

    I was sad to hear about Glamour too, I’m a big magazine reader and lover. But like you, I’m not surprised. I am definitely intrigued to see what their new beauty focused digital offering will be like though.

    • Reply Alice November 8, 2017 at 1:25 pm

      I wonder what is next for digital! x

  • Reply michelle twin mum November 8, 2017 at 2:16 pm

    I have to admit that it is a very long time since I last bought a magazine, it is blogs I turn to for inspiration but real books are a different kettle of fish, I still buy loads of those. Mich x

    • Reply Alice November 8, 2017 at 2:25 pm

      I know me too! x

  • Reply Nicola November 8, 2017 at 8:32 pm

    I don’t really buy magazines much to be honest but when I do fancy one it is so much better to hold one! just like the whole kindle and book situation… I use a kindle but still love the feel of a good book!

    • Reply Alice November 9, 2017 at 9:21 am

      I do every now and again, I’ve never used a kindle before x

  • Reply Ray November 9, 2017 at 11:30 am

    What an interesting post! I think that Print has been in decline for years now. I suppose, now that everything is digitalised, there are more opportunities for journalists and photographers. I’m quite looking forward to digitalised magazines but I don’t think we’ll ever truely get rid of books!

    • Reply Alice November 10, 2017 at 9:19 am

      Thanks, Ray! I agree, definitely more opportunities for writers! I hope not, I love books! x

  • Reply Lynne Harper November 10, 2017 at 9:41 am

    Its so sad isn’t it. It’s also crazy how fast things are changing. I do love nothing better than crawling into bed with a good magazine to read, reading online doesn’t have the same appeal for me. But times are changing and I need to change as well 🙂 x

    • Reply Alice November 10, 2017 at 9:58 am

      Really sad! I’m so gutted about Glamour! Me too, maybe change is due x

  • Reply Stephanie Merry November 10, 2017 at 9:44 am

    I think digital is definitely to blame. But then again, I wouldn’t ever think to buy a magazine, when I can consume so much of a magazine online x

    • Reply Alice November 10, 2017 at 9:59 am

      I feel the exact same! x

  • Reply melissa major November 11, 2017 at 1:03 pm

    I used to always buy magazines but now I have no idea since I last got one, I do miss reading magazines though

  • Reply Super Busy Mum November 29, 2017 at 3:42 pm

    It’s like books…I appreciate the ease of a kindle, but I will NOT love holding a book in my hands. Again, with magazines, it’s so much nicer having it physically in your hands.

    • Reply Alice November 29, 2017 at 4:02 pm

      I feel exactly the same way! x

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