The news about Glamour last month genuinely devastated me. I’m not surprised though, are you? We’ve been told for years that gradually print will decline and if anything, I’m more shocked this hasn’t happened sooner. The internet has revolutionised society, generation and culture. I have a lot of thanks to the internet if it didn’t exist then my job wouldn’t exist, this blog wouldn’t exist.
It’s hard to say that the internet was created by one individual since it was the work of dozens of pioneering scientists, programmers and engineers who each developed new features and technologies that eventually merged together become the “information superhighway” we know today. Twenty-six years ago, the World Wide Web became publicly available. Imagine a world now without the internet? I couldn’t. The internet is a wonderful thing, as is technology and social media, but has it slowed killed traditional print and dare I say even books too?
I remember when I first got a computer, it was from Santa when I was around seven or eight. I just remember thinking what on earth is this? I just knew I was very lucky to own a computer because they were so expensive back then. I didn’t really start discovering the internet till I was a teenager and ICT lessons were a thing at school. Naturally, I was then exposed to applications and channels like MSN, then Facebook, then Twitter, then Instagram and so on. And that’s when my social media addition became a thing. I’ve been hypnotised and drawn into this trend.
I’m a big reader and advocate of Glamour Magazine and have been for years since I was a young teen, to be honest. I was drawn to it because I regularly buy magazines, I love reading a magazine in the bath, on holiday, when I get a spare minute you know. And back then I just got sick of reading the same crap in celebrity gossip magazines so branched out to Glamour. The content is real life stuff, subjects I can relate too and engage with and that’s crucial when it comes to a good magazine.
When I was reading about the announcement of the magazine implementing a digital-first strategy of which it will print a magazine twice a year and merge its editorial and commercial operations, the Managing Director Albert Read of Glamour’s publisher Condé Nast said “Today’s Glamour consumer moves to a different rhythm than the one who bought the magazine when it launched in 2001. It is a faster, more focused, multi-platform relationship.” I kind of agree with what he said. I consider myself to be within the target audience of Glamour, and knowing when and how often I buy the actual magazine compared to how I interact and engage with their social content and website make me realise print really is dying a slow death. When I think about press, newspapers, magazines I associate it with being a British tradition completely, but that tradition is a change with our generation. It’s time for a change, change of times.
I think the future of print will gradually get worse, we’ll hear more and more about magazines turning digital, copying Glamour. Metro is a great example of a publication who I interact with massively online, I read their articles, I read the news, I keep up-to-date with Metro and they’ve had a fantastic Digital strategy from the get-go of their popularity and the progression of Digital. Other publications should take them as great lead within the industry. I shall miss you Glamour, what magazines am I going to use as my flat lay backgrounds now?! How do you feel about print declining?