If you haven’t already caught up on my latest, mega exciting, news on social media then where the hell have you been?! Rewind back to last Tuesday when I officially announced that I am now a Studio.co.uk Brand Ambassador for the next six months! I’m ecstatic about the whole thing and still can’t believe I’ve been selected to work closely with such an amazing brand!
If you’re unfamiliar with Studio.co.uk they’re basically an established and reputable multi-channel business that has been in operation for over 50 years. It’s developed from humble beginnings back in 1952 when two family businesses merged and ten years later they developed their very first catalogue. Studio.co.uk as we know it began officially in 1992 when they opened a warehouse in Accrington, where the company is still based today.
Studio now provides its customers with a significantly more extensive product offering, and the catalogues and website now include a wide variety of goods including cards and wrap, innovative gifts, gadgets, Christmas decorations, books, jewellery, toys, confectionery, household, fashion, garden & outdoor and electrical goods. They’ve recently just developed their own fabulous range of branded clothing which is staggeringly good value for money basically high street fashion as we know it at a fraction of the price, something I was really looking forward to exploring.
I was invited to head down to their HQ to meet the Studio.co.uk team and the other ambassadors on that Tuesday and it was a fantastic day. I had so much fun learning about the brand’s history, seeing what goes on behind the scenes and meeting the team. The amount of effort that had clearly been poured into the day to give us a taste of the brand and the collaboration was wonderful. It only feels right to kick off the collaboration by telling you all what I got up too!
The day began at the crack of down for me as I drove down to Lancashire from Newcastle to the beautiful Stanley House Hotel & Spa. Stanley House was the meeting place for the brand ambassadors and the Studio Gang. In typical ‘Alice’ style I was a smidge late to the party due to traffic but heyho it was still lovely to meet all the other Ambassadors and have a bite to eat. I was thrilled to see Rachel, I’ve been a huge fan of her blog for years!
Throughout the morning we were shown a brand presentation which thoroughly outlined the company timeline, an insight into their current marketing direction and how we fit into it! We also met a few of Studio’s fashion buyers which were so interesting to learn and how the buying process works.
After some lunch, we headed to The Time Studios in Accrington! I know I keep saying this but it was just SO exciting. The Studio HQ is where all of the content is created for Studio.co.uk online and catalogues, plus social media. Over half a million shoots take place throughout the year, while we were there, there was actually 4 other shoots taking place! It was so busy! Going behind the scenes, seeing the product mood boards, witnessing products being created, photo’s being edited, photos being taken, models posing it was thrilling, I really felt apart of the brand.
We were given a guided tour of the warehouse and then shown to our very own set! It was literally my idea of blogger heaven! The set was made up of some of this seasons home must-haves, I mean just look at the aesthetics?! The fashion team had also put together the sweetest personalised rail full of clothes for each of us ambassadors. By this point, I was literally squealing with joy! I ran to my rail to get my hands on what they’d picked for me. I was very impressed that the team had captured my style without even really knowing me, I adore this tropical print off the shoulder dress (see below!) and these sandals! Myself and Rachel tried on our gorgeous goodies and had a photo shoot! One of my favourite items of goodies was a personalised dressing gown, it’s a lush quality!
After all the fun and excitement it was time to head home. I left feeling totally inspired and optimistic about the next six months, I’m really looking forward to working closely with the brand!
I’d like to say a huge thank you to Studio.co.uk for having me. The introduction day was marvellous! The day gave me an opportunity to see what’s coming in the next few months product wise and I just know you lot will love it! Stay tuned for more brand spotlight!