With the release of the brand spanking new iPhone XXX2 or whatever you call it last week, I’ve been pondering the fast-paced society we live in and how it affects us as individuals. God that sounds so deep, I know, but think about our generation. Our generation is what I like to call the ‘want, need, get it’ group of people. We see something, we want it, and then we convince ourselves it’s a necessity and then we ultimately get whatever it is. I’m talking about iPhones, clothes, food, diets, you know what I mean. We all subconsciously follow trends, put trust in brands, and then use our hard earned cash on superficial things like iPhones. That sounds really negative, especially since I suppose I am apart of that influencer community. Part of what I blog about is showcasing a brand and then expressing my trust in the brand to encourage my readers to buy from X brand.
I remember being at secondary school and begging my Mam almost every six months for the latest Blackberry because gosh it was SO uncool to still have the Blackberry Curve, dur. I think as I’ve grown up, earnt my own money and realised the sheer cost and value of following ‘technology’ trends that I’m actually okay with my iPhone 6s and that I don’t need the latest version.
Modern technology is basically an advancement of old technology. The impact of technology on modern life is unmeasurable, we use technology in different ways and sometimes the way we implement various technologies do more damage than good. What we call ‘lastest’ technology isn’t technically new in most cases. For example, mobile phone technology has evolved from what it was in the 2000’s and continued to do so today; nowadays we use smartphones which is merely an advanced version of an older mobile phone.
We use technology on a daily basis to accomplish specific tasks or interests. Modern technology or evolved technology at times may replace previously used technology due to its increased benefits or newfound popularity. Take for example transportation technology; at one time aeroplanes were made out of wood and fabric whereas today most aeroplanes are made with supermaterials within the production, development and operation meaning we are able to enjoy safer, more cost-effective flights as equipment becomes more reliable and precision becomes higher. I found out from Element Six that Industrial diamond is also used to create robust tools for faster cutting speeds and improving operation. This is good news for airlines and passengers, saving them money and providing more reliable and efficient aircraft.
So, I’d mainly say there are positives to advancements in technology such as the internet, another example, good old Google, I’d be lost without Google. Not only do I rely on to answer questions like how many minutes do I boil a poached egg for, but I rely on it for my job since I’m a digital marketing executive. I love it, but I do worry about it.
And that brings me on to the negatives on modern technology, using the internet example again, it scares me that 74% of children in the UK aged between the ages of 12-15 are using Facebook! I actually wasn’t allowed Facebook until I was 16, which felt so unfair but now I understand why my Mam was so cautious about it. Modern technology can change the way children think, it can impact on social skills making people feel isolated, it can also put vulnerable people at risk, horrifyingly in 82% of online sex crimes against children, the sex offenders used social networking sites to get information about the victim’s preferences.
We’ll never be able to measure the full impact of modern technology in our society but it’s worth exploring. How do you think technology has impacted your life?
*This is a collaborative post.